Interpreting Your Streaming Analytics

Understanding your streaming analytics is crucial for growing your audience and making informed decisions about your music career. This guide will help you navigate and interpret the data available in your Dismusic dashboard.

Accessing Your Analytics

To view your streaming analytics:

Log in to your Dismusic account
Navigate to the "Analytics" section in your dashboard
Select the time period you want to analyze (last 7 days, 30 days, 90 days, or custom range)
Choose whether to view data for all releases or a specific release

Key Metrics Explained

Streams

The total number of times your music has been played. On most platforms, a stream is counted when:

A user listens to a track for at least 30 seconds
The user intentionally selects the track (not just passive listening in a playlist)

Your dashboard shows streams broken down by:

Platform (Spotify, Apple Music, etc.)
Track
Geographic region
Time period (daily, weekly, monthly)

Listeners

The number of unique users who have streamed your music. This metric helps you understand your actual audience size, as one listener may generate multiple streams.

Saves/Follows

The number of users who have saved your tracks to their libraries or followed your artist profile. This indicates listener engagement and loyalty.

Playlist Adds

The number of times your music has been added to user-created or editorial playlists. This metric is broken down by:

Editorial playlists (created by the streaming platform)
Algorithmic playlists (automatically generated based on user preferences)
User playlists (created by individual listeners)

Skip Rate

The percentage of listeners who skip your track before it finishes playing. A high skip rate may indicate that:

Your music is being presented to the wrong audience
The track intro may not be engaging enough
The audio quality or mix may have issues

Completion Rate

The percentage of listeners who play your track from beginning to end. A high completion rate suggests strong listener engagement.

Understanding Audience Demographics

Your analytics dashboard provides valuable information about who is listening to your music:

Geographic Location

See where your listeners are located by:

Country
City
Region

This information can help you plan tours, target advertising, and understand cultural preferences.

Age and Gender

Understand the demographic breakdown of your audience. This can inform your marketing strategies and help you create content that resonates with your core listeners.

Listening Habits

Learn when and how your audience listens to your music:

Time of day
Day of week
Device type (mobile, desktop, smart speaker, etc.)

Platform-Specific Insights

Different streaming platforms provide different types of data:

Spotify

Spotify provides detailed listener data including:

Listener source (how they found your music)
Related artists (what else your fans listen to)
Playlist performance

Apple Music

Apple Music analytics include:

Average daily listeners
Purchases (in addition to streams)
Radio plays

YouTube

YouTube provides unique metrics such as:

Video views
Watch time
Subscriber growth
Comment engagement

Using Analytics to Grow Your Career

Here's how to apply insights from your streaming data:

Identify Your Top Markets

Focus your marketing efforts on regions where your music is already gaining traction. Consider:

Targeting ads to high-performing regions
Planning tours or online events for these areas
Creating content specific to these markets (e.g., language-specific social media posts)

Understand Your Most Successful Tracks

Analyze what makes your top-performing tracks successful:

Musical elements (tempo, key, genre, production style)
Lyrical themes
Release timing
Marketing approach

Apply these insights to future releases.

Optimize Release Timing

Use data about when your audience is most active to schedule:

New releases
Social media posts
Newsletter sends
Live streams or virtual events

Track Growth Over Time

Monitor your performance trends to:

Measure the impact of marketing campaigns
Identify seasonal patterns
Set realistic growth goals
Demonstrate your progress to industry partners

Exporting and Sharing Analytics

Your Dismusic dashboard allows you to:

Export data as CSV files for further analysis
Generate shareable reports for team members or industry partners
Schedule automated reports to be sent to your email

Data Limitations

When interpreting your analytics, keep in mind:

Data is typically delayed by 2-3 days
Some platforms provide more detailed data than others
Demographic data is based on user-provided information and may not be 100% accurate
Free tier and premium tier streams may be counted differently

Setting Up Custom Alerts

Configure alerts to notify you when:

Your streams exceed a certain threshold
Your music is added to significant playlists
You gain traction in new geographic regions
There are unusual spikes or drops in your performance

To set up alerts, go to the "Notifications" section in your account settings.